Last Updated on September 16, 2026 by Clara Daly
NHTSA Campaign(s)
No campaigns selected.
General Notes
Renowned rock band, career spanning two decades. Lead guitarist Jerry Horton is a well-known car/bike enthusiast (custom chassis, hot rods, fabrication). Frontman Jacoby Shaddix has been sober from alcohol/drugs since 2012 (13+ years as of late 2025), publicly identifies as sober Christian. Strong throughline of sobriety/redemption in songs. 8M FB/IG followers, 14M Spotify listeners. Heavy rock indexes high for motorcycle audience; well-established, highly respected artist. Scope: only official band accounts vetted post-by-post per client direction; individual member accounts vetted via external Google search only.
Context Notes About Posts
Recurring suicide/self-harm framing tied to active campaigns (Wake Up Calling, Last Resort, Leave A Light On/Talk Away The Dark, Truth Booth Q&A) – framed positively (mental-health awareness, $750K raised) but sensitive topic for NHTSA road-safety messaging. Song/album-title references trigger violence/weapons/death flags (Getting Away With Murder, Life Is A Bullet, BRAINDEAD, Dead Cell, Roses On My Grave, Even If It Kills Me, See U in Hell, Hollywood Whore). Censored profanity in BRAINDEAD lyrics; one mild ‘AF’ in caption text. Borderline alcohol-adjacent venue/festival tags (Whiskey Jam, BottleRock Napa), no overt alcohol-consumption posts in captions. Religious references in lyrics and frontman’s public identity. No political content, no nudity, no distracted-driving-from-driver’s-seat content, no anti-law-enforcement content, no in-window arrests/scandals/lawsuits. Historical (pre-window): 2007 lawsuit by former drummer over substance abuse, settled ~2009.
Approval Status
Unconfirmed
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