Midland
Band: Mark Wystrach, Jess Carson, Cameron Duddy
Date Vetted: 04/29/2026
Last Updated on September 16, 2026 by Clara Daly
NHTSA Campaign(s)
No campaigns selected.
General Notes
Country music trio known for neo-traditional country style and retro 1970s country vibes. Content concentrated on touring, performance footage, and song promotion. Members are avid motorcycle riders (esp. Mark Wystrach, Harley-Davidsons). Recent music video for ‘Marlboro Man’ features motorcycles. Drinking culture (‘Drinkin’ Problem’ top hit) is prominent; media rationale: a sober-ride-home safety message may resonate more strongly coming from this audience. 1M FB/IG followers; 5.6M Spotify listeners. Predominantly male following, mix of older-within-target-demo and younger listeners.
Context Notes About Posts
No politics, religion, drugs/CBD/THC, distracted driving, nudity, violence/weapons, anti-law-enforcement content, or severe profanity found in window; no criminal arrests, DUIs, or active scandals for any member. Dominant flag pattern is alcohol/tobacco-brand-coded content baked into the band’s own product: singles ‘Drinkin’ Dark Whiskey’ (references Black Label whiskey) and ‘Marlboro Man’ (references Marlboro tobacco brand) with repeated brand mentions in lyrics/captions/comments; band tags @insolito tequila in posts and references their own Casa Midland tequila line; IG bio reads ‘Drinkin’ Dark Whiskey out now.’ Facebook mirrors Instagram plus an older pinned 2023 post with an explicit ‘cold one’/cocktail-emoji alcohol reference still displayed. X/Twitter largely dormant (2 in-window tweets, clean). YouTube: 3 in-window videos, all flagged for explicit alcohol/tobacco brand lyric references plus mild profanity. Google searches on all 3 members found no arrests/DUIs/scandals; some older (2017-era) industry-authenticity criticism and a resolved doctored-photo/BBQ-sign incident involving Cameron Duddy.
Approval Status
Unconfirmed
Approval Status Log