Last Updated on September 16, 2026 by Clara Daly
NHTSA Campaign(s)
2025: Winter Driving Tips 2025, OY2 Recall Awareness 2025
General Notes
Audience skews toward lifestyle/everyday relatable content with strong engagement around routines and personal moments; well suited to model seasonal driving prep. | Creates approachable, everyday lifestyle content that resonates with young adult drivers, making recall checks feel quick and effortless. Casual, in-the-moment storytelling normalizes small actions, supporting campaign focus on ease, empowerment, and social modeling.
Context Notes About Posts
July 11, 2025 – YSE Beauty partnership ad shows her racing to Sephora; doesn’t appear to film herself while driving, but at one point looks like someone filming her over her shoulder while driving; may be generic b-roll. | July 11, 2025 – Video with clips of filming in car and speeding (YSE Beauty/Sephora ad suggesting driving quickly to receive product); speedometer clips believed to be stock footage.
Approval Status
Unconfirmed
Approval Status Log