Last Updated on September 16, 2026 by Clara Daly
NHTSA Campaign(s)
2025: Winter Driving Tips 2025
General Notes
Highly engaged family-lifestyle audience; ideal for positioning seasonal driving behaviors/safety prep as natural, family-centric habits. Doc notes: ‘Despite the number of flags, we believe that this would be an ideal influencer for this campaign.’
Context Notes About Posts
Multiple religious-content flags (mentions of God, scripture writing, ‘Jesus is King’ shirt, husband’s merch reading ‘God is the Greatest’/spoken ‘God loves you so much’). Several instances of filming while car is moving (passenger seat, driver not engaging with camera), incl. husband driving newborn twins home from hospital.
Approval Status
Not Approved
Approval Status Log