Choices Matter Program

Alliance Highway Safety
Date Vetted: 05/28/2026
Last Updated on September 16, 2026 by Clara Daly

NHTSA Campaign(s)

2026: Speed 2026

General Notes

Youth education and highway safety program helping students make informed decisions behind the wheel and in everyday life; uses personal storytelling, impaired-driving goggles, driving simulators, and school-based campaign materials; partners with state highway safety offices and schools nationwide.

Context Notes About Posts

No flagged content on Instagram; Facebook not reviewed due to platform access restriction (manual review recommended). No controversies, arrests, or scandals identified; program operated by Alliance Highway Safety (Nashville-based agency funded by state Highway Safety Offices); all content is on-mission highway safety messaging, presenting zero brand-safety risk to NHTSA.

Approval Status

Unconfirmed

Approval Status Log

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