Last Updated on September 16, 2026 by Clara Daly
NHTSA Campaign(s)
2025: Winter Driving Tips 2025
General Notes
Connects with young parents 25-34 through routine-driven, family-centered content that naturally reinforces seasonal vehicle preparation as part of everyday responsible driving behavior.
Context Notes About Posts
Sep 6, 2025 – family beach trip photos, bathing suits. Jan 4, 2026 – ‘day in the life’/clean-with-me video ends with clip implying breastfeeding (nothing visible).
Approval Status
Approved
Approval Status Log