Leo Gonzales

Relevant+; Relevant +
Date Vetted: 02/03/2026
Last Updated on September 16, 2026 by Clara Daly

NHTSA Campaign(s)

2026: Distraction 2026

General Notes

Secondary backup creator; Latino-led perspective; personality-driven comedy and pop culture commentary; audience 18-34 (49% ages 25-34, 51% female/49% male); top markets CA, TX, FL, NV, NY; built early Latino audience during pandemic; involved with Foster Love community organization; most active on Instagram and TikTok. | NEW. Maintains strong affinity with bilingual and English-dominant Latino viewers; personality-driven comedy and pop culture commentary resonating with young adult audiences in English and Spanish nationwide. | NEW: maintains strong affinity with bilingual and English-dominant Latino viewers; personality-driven comedy and pop culture commentary resonating with young adult audiences in English and Spanish.

Context Notes About Posts

7/25/2025 – IG post with social/political commentary on immigration and deportation referencing ICE and a caricature resembling the current U.S. president; noted for awareness, non-graphic, no profanity. Pinned post about volunteer work with Yes We Can World Foundation (refugee/migrant children) – humanitarian, noted for visibility only. 10/19/2023 – TikTok post about White House Hispanic Heritage Month event with Jill Biden and Kamala Harris; personal/celebratory, noted for awareness. | No flagged content on FB, YouTube, or TikTok. IG (July 25, 2025): post with social/political commentary on immigration/deportation referencing ICE and a caricature resembling the current U.S. president; values-driven, non-graphic, no profanity, noted for awareness. (July 22, 2024, pre-window but pinned): post on volunteer work with Yes We Can World Foundation supporting refugee/migrant children – humanitarian, no profanity/graphic imagery/explicit political messaging. | No flagged content on FB, YouTube or TikTok. Instagram: July 25, 2025 post with social/political commentary on immigration/deportation referencing ICE and a caricature resembling the current U.S. president, values-driven/non-graphic, noted for awareness under political/advocacy content; July 22, 2024 pinned post (outside review window) about volunteer work with Yes We Can World Foundation supporting refugee/migrant children, humanitarian in nature.

Approval Status

Unconfirmed

Approval Status Log

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